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Fintech is falling for the green economy. About time

A diverse mix of new financial services is accelerating climate action on the continent

Welcome to Green Rising – in some cultures it’s called a “wedding of elephants” when two really big things get together. 

Well, among the biggest trends in venture investing in Africa currently are cleantech and fintech. 

More than half of the new capital invested on the continent this year aims at those two sectors. 

Only a fraction so far goes to the combination of the two: Green fintech. But that too is changing, as we report this week.

Financial innovation has become a key driver of climate action.

Today’s reading time: 4 mins

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1. 🚁 Heli view: Where green fintech is heading

The combination of digital financial services and climate-positive business has gained mainstream momentum in Africa. 

  • Innovative cleantech firms increasingly provide related financial solutions. 

  • This trend has given birth to a hybrid: Green fintechs.

  • They deploy new financing tools to widen public adoption of climate solutions.

From the start: Some of the green fintechs were born green.

  • Solar systems provider Sun King always knew that making renewable energy affordable meant solving payment issues.

  • Recently launched electric motorbike maker Zeno put proprietary consumer financing into its first business model. 

In the meantime: Original non-green fintechs increasingly see profitable opportunities in Africa’s fast-growing climate economy. 

  • South Africa’s Yoco went from payment processing to serving eco-friendly business models.

  • Ecocash in Zimbabwe, once a mobile money play, now supports “revolutionary energy solutions”.

  • Trade finance specialist Mercore increasingly provides its digital financing contracts to green businesses.

On the flip side: Ever more climate entrepreneurs are also leveraging fintech solutions to get traction in a tough market.

  • Consumer finance provider M-Kopa has seen electric motorbikes overtake phones and televisions as a top earner.

Tech is key: Green fintech could not have been a thing a decade ago. Only recent innovations made it possible.

  • Mobile money removed tired banks from the loop.

  • New agent networks made rural Africa accessible. 

  • Wireless monitoring replaced the need for trusted relationships. 

  • Blockchain technology removed further intermediaries. 

Innovation helpers: This didn’t happen in a vacuum. It resulted from years of enabling — intentional or not.

  • Some African governments have deregulated to make room for new ideas. 

  • Others have been asleep at the wheel while innovators snuck past regulators.

Why it matters: Africa’s green economy long struggled with consumer adoption. Fintech is a key to scaling climate solutions that in some cases have existed for decades. 

  • Perhaps the single biggest breakthrough has been the rise of Pay As You Go (PAYG), which now powers the majority of green consumer products.

Investor cash: At the level of the economy, fintech unlocks access to larger pots of money. At last.

  • African nations need an estimated $3 trillion by 2030 to meet their Nationally Determined Contributions (NDCs) under the Paris Agreement. 

  • With only a fraction of that mobilised so far, green fintech may be the best chance of bridging some of the gap (see our cheat sheet below).

Investment context: Why this marriage of fintech and cleantech in Africa is happening now is no great secret. Each needs the other.

  • Fintech startups so far this year raised $158 million in funding compared to $852 million last year. Cleantech funding is growing but still falls short. 

Watch out: Critical challenges remain for green fintech. 

  • The regulatory landscape across Africa is still wildly fragmented. 

  • Financial infrastructure has improved but remains dysfunctional. 

  • A lack of financial literacy among consumers slows adoption. 

Hope next: The sector is still at an early stage. Many (of the often homegrown) solutions are yet to meet customers at scale. 

  • Nairobi-based startup ProsperHedge is offering foreign exchange hedging, which is inaccessible to all but the largest players in the economy.

  • Other innovators focus on biodiversity credits, peer-to-peer lending and alternative credit scoring. Not bad for two elephants getting together.

2. Cheat sheet: Six types of green fintech

(i) Deposit & lending solutions: Savings and loans linked to climate-positive actions (e.g. consumer finance for e-bikes).

(ii) Investment solutions: Digital platforms for green financial planning and trading (e.g. portfolio allocation).

(iii) ESG analytics: Green data collection for asset rating and indexing (e.g. automated climate ratings).

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